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Drawing clarity out of complexity is what Luigi Benetton does for a living. This Toronto-based freelance writer, editor and trainer makes sure that your audience understands your message.
A communications professional for more than ten years, Luigi has written for organizations such as Microsoft, MTS Allstream, and the Province of Ontario’s Ministry of Health. He has written white papers, case studies, success stories, executive profiles, reports, Web copy, and a variety of other materials. Also, Luigi has contributed to consumer and trade publications such as The Toronto Star, itbusiness.ca and cbc.ca
Luigi focuses on demystifying the technology industry, especially the value it offers. He has also written on topics as diverse as the business of law, fascinating large-scale construction projects and professional squash.
Prior to his freelance career, Luigi worked at an information technology start-up in a variety of communication-based roles: technical writer, course designer, trainer and performance coach. During off-hours, Luigi plays hockey, squash and other sports. |
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Biography 
