"Luigi walks the talk when it comes to developing communication strategies that work. I interviewed a woman yesterday for a marketing position at my company and when asked for examples of what works well in Marketing she said "well written white papers" that incent readers to opt in to your contact list. She then pulled out an example of a great white paper written by Luigi that "I had to read because the title was intriguing and relevant to what I do."

- Paul Smith, Vice President, Strategy & Alliances, IntelliResponse Systems Inc.

"I've used Luigi a number of times to help tell a great story for our company. This included interviews with customers and partners. He was organized, on time, flexible and really cared about the end result. He should be especially proud that his work lead directly to several Microsoft award recognitions at both the country and global level."

- Andrew Steane, Channel Development Manager, SAP

“Thanks for your help in our last email invitation campaign. I’m pleased to report that we experienced an additional 5% open rate, and additional click-throughs, compared to our usual campaigns. Great wordsmithing, Luigi!”

- Marc Dorval, President, ProServeIT Corporation

“Luigi’s copy is always on time and complete. He takes ownership of the story and his writing is well refined.”

- Mike Ouellette, Associate editor, Plant Newspaper and AutoPlant Magazine

"Luigi Benetton is the legal tech columnist and a frequent contributor to The Lawyers Weekly, Canada's national newspaper for legal professionals. During my tenure as business editor at the paper, I could always rely upon him to provide skillfully written, well researched columns, articles and features on a wide range of topics on deadline."

- Michael Rappaport, Legal Business Editor, The Lawyers Weekly

“Luigi is very detail oriented and organized when it comes to collecting customer information for article writing. He was fast, reliable and easy to work with. His efforts were always well received by myself and my client.”

- Account representative, MHz Design Communications Inc.

“I’ve worked with Luigi on several writing projects, and he’s always come through with results I can use, on deadline. I think of him every time I get overloaded with too much work. He’s experienced, he’s reliable, and he has a great sense of humour. I recommend him highly.”

- Gordon Graham, ThatWhitePaperGuy.com

“Luigi understands the technology and explains it clearly both in terms of the technology and the business reasons behind it. He researches his topics thoroughly and writes about them in an engaging and thoughtful way. He also has a great sense of humour, and you can tell he enjoys his job. Working with him is a pleasure.”

- Chris Bennett, Intellectual Property, Technology and Video Game Lawyer, Davis LLP

“Luigi displayed a sharp eye and a thoughtful mind when copy editing The Six Figure Freelancer. He caught typos, corrected grammatical errors, and gave me constructive feedback that helped improve the clarity of a number of important concepts.”

- Paul Lima (www.paulllima.com), freelance writer and business writing trainer.